Each year as February rolls around, the candy hearts and red roses reemerge, bringing Valentine’s Day to the forefront of everyone’s minds. Your clients may be at home helping their kids cut out cards for their classmates, planning a romantic date, or arranging a get-together with some friends, but while romance is on everyone’s mind, it’s also a convenient time for advisors to talk about finances with couples. It may seem counterintuitive to discuss finances during a holiday about love (they’re always saying keep emotions out of investing); however, there are many stages of relationships where couples could use financial advice.
This weekend the Philadelphia Eagles will face off against the New England Patriots in Super Bowl 52. The Super Bowl is one of the most highly anticipated events every year, drawing millions of viewers around the globe. Bringing not only a great game, but also an entertaining halftime show and of course, the legendary commercials. This year will certainly be no different.
But behind all of the pomp, there are two organizations that have worked tirelessly over the last year to get to this point. Are there any lessons that can be gleaned from the hard work they put in that can help us as investors? What does it take to get to this point?
For many people who are approaching or already in retirement, housing can be a big decision. When determining where they will choose to age, considerations should go beyond if a home is affordable or in a desirable location. Can the home meet their changing needs as they age? For example, does it have features that will allow them to live comfortably in the event of declining mobility? For a married couple, could a spouse remain in the home if they find themselves having to live alone?
With more pressure than ever on advisors to be more than just financial guides, but to be an empathetic and understanding ear for cautious investors, there is no shortage of advice on how to better advise existing clients. Just as important to the health of their business, however, is bringing in new clients. It’s important for advisors to be proactive in acquiring new business, but typical marketing channels, such as email, are overused and easily ignored. To cut through the clutter and gain access to a stockpile of potential clients, advisors can use an often overlooked tool: LinkedIn.
John Diehl Tue Nov 28 09:30:00 EST 2017
Ten years ago, the U.S. housing market collapsed, which triggered the start of what is known as the Great Recession. Now that a decade has passed, Hartford Funds conducted a survey to find out how Americans were impacted and whether they changed their financial behaviors as a result. Three key points emerged from this survey that financial advisors may find to be particularly useful.