With more pressure than ever on advisors to be more than just financial guides, but to be an empathetic and understanding ear for cautious investors, there is no shortage of advice on how to better advise existing clients. Just as important to the health of their business, however, is bringing in new clients. It’s important for advisors to be proactive in acquiring new business, but typical marketing channels, such as email, are overused and easily ignored. To cut through the clutter and gain access to a stockpile of potential clients, advisors can use an often overlooked tool: LinkedIn.
John Diehl Tue Nov 28 09:30:00 EST 2017
Ten years ago, the U.S. housing market collapsed, which triggered the start of what is known as the Great Recession. Now that a decade has passed, Hartford Funds conducted a survey to find out how Americans were impacted and whether they changed their financial behaviors as a result. Three key points emerged from this survey that financial advisors may find to be particularly useful.
Halloween is a time when fear is at the forefront, and we willingly watch scary movies, walk through haunted houses, and dress up as a witch, ghost, or zombie. But have you ever asked your clients what their biggest fear is? I’m willing to guess that it isn’t monsters or the undead or other fictional entities that make the hair on the back of their necks stand up, but rather the seemingly more tangible threats, like natural disasters, a stock market crash, nuclear war, hackers, or any other fear-inducing headline of late. So how can advisors curb their clients’ fears of losing everything?
While last time I wrote about clients who become more optimistic as the bull market streak continues, there are also those clients who are notoriously glass-half-empty thinkers. With an eight-year bull market run and a consecutively positive 2017, these are the clients who feel that we’re due for a downturn, and are waiting with bated breath for the proverbial other shoe to drop. What can you do for clients whose strategy is to quit while they’re ahead?
John Diehl Wed Sep 06 10:00:00 EDT 2017
Investors have been reaping the benefits of a sustained bull market for some time now, which may instill in them a false sense of security and lead them to lose sight of risk levels in their portfolios.
While bull markets can be good news, they can also make your clients more susceptible to the hot hand fallacy – a term used to describe the behavior of expecting future results to mimic past results. In other words, since bull markets tend to encourage investor optimism, your clients may expect this upward streak to continue and, in turn, go “all in” with their investments.