Articles by "Michael Lynch":

The Rule of -ates: Flip It and Reverse It

  Michael Lynch     Thu Aug 31 13:00:00 EDT 2017 

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As summer comes to a close and we prepare to face the faster-paced fall season, advisors should consider taking time for a little self-reflection on their business. Are you serving your clients in a way that best benefits them? Do you understand what motivates them, and what emotional factors might affect their decision making?

In prior posts, we’ve talked about the rule of –ates, which helps advisors find out about clients’ backgrounds and social habits with regards to four key areas: educate, donate, recreate, and congregate. Learning about these details might not only help advisors inform their clients’ financial decisions better, but could also make the clients feel understood and appreciated. It has been said that emotion puts money into motion, so finding out what motivates individual clients is essential in today's market place.

Technology = Freedom

  Michael Lynch     Mon Jun 05 14:15:00 EDT 2017 

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Technology seems to be changing quarterly, if not monthly or even daily in some cases. Whether it is the latest iPhone rollout or a new website, game, or app, sometimes it’s hard to keep up on the latest advancements. Just imagine how hard it must be for some of your older clients; there’s so much to keep up with that they may even be tempted to avoid Smart technology altogether. If that’s the case, then I’d recommend sharing with them the idea that the Smart phone is not just for emergencies or making phone calls, but rather, the Smart phone could actually offer them freedom.

The concept that a Smart phone could be the difference between assisted living and aging in place may seem far-fetched, but the reality is that today’s technology offers countless opportunities for retired individuals to live independently and enjoy a good quality of life in their later years.

How to Be a Longevity Solutions Advisor

  Michael Lynch     Tue May 02 09:30:00 EDT 2017 

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It’s not enough anymore for financial advisors just to give guidance on financial planning and fund-picking. With the proliferation of robo-advisors and financial advising apps, it’s become critically important that financial advisors offer their clients more than the expected.

A longevity solutions advisor is a financial advisor who, in addition to providing financial guidance, helps clients navigate the complexities of aging and longer retirements. They don’t just talk about products with clients, but rather they have deeper discussions about the realities that come along with older age—such as healthcare costs, aging in place, maintaining quality of life—and help them come up with a plan. There are a few key elements to becoming a longevity solutions advisor: