Articles in "Attention Economics" category:

P.R.U.N.E. What You Communicate

  Bill McManus     Mon Feb 13 10:15:00 EST 2017 

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Every day, we, as a society, are inundated with a constant stream of information, news, and opinions coming at us from all directions—it’s on our televisions, smartphones, computers, social media feeds, email, text messages, browsers, etc. The volume and velocity of messages that reach us can make it difficult for any one message to break through the clutter and catch our eye in this era of information overload. So how, then, can financial advisors capture clients’ attention and influence action?

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