Evolving technology, such as robo-advisors and do-it-yourself investment platforms, has made investing available to everyone, and has made it necessary for financial advisors to demonstrate value beyond investment picking. Luckily, financials advisors have the power of two-way communication; unlike technology, advisors have the ability to listen to their clients and respond by providing personalized solutions for living within their financial means.
From a recent survey of financial advisors, we found that communication between advisors and their clients is escalating, and that trend is expected to continue. In this vein, technology doesn’t need to be a threat to advisors, but rather a tool they can use to enhance their practice. Here are a few ways advisors can leverage technology to communicate more efficiently and conveniently with their clients.