In the first two parts of the “Rule of –ates” series, I talked about the importance of considering the social habits of your millennial clients and what recreational activities they enjoy. Now I want to talk about educate—why it can be significant for financial advisors to know about where and how their millennial clients received their higher education.
Education amongst Gen Y (millennials) can be a great source of pride and connections, and also angst. By opening up the discussion around where and how your younger-generation clients were educated, you may be able to find meaningful ways to be impactful in their lives. When meeting with millennial clients, make an effort to ask questions about their alma maters. Not only can you learn more about these clients, but you can also find out important information that you can use later.