When I ask female financial advisors why they love their careers, the answer is always, “I love helping people and making a difference in their lives.” That’s not a statement that you might expect from someone in this industry. Usually, the world of investing is focused on return, numbers, or transactions. For the female financial advisor, it’s all about the relationship.
A few weeks ago, I shared a few misconceptions about retirement that I commonly hear, along with some thoughts on how advisors could help keep their clients from falling into those traps. Today I’ve got another retirement myth to crack. How many times have you heard a client say some version of the following: “If my spouse dies, my expenses will be reduced by 50%”?
We all tend to organically fall into certain roles in order to meet the needs of our loved ones, and within every family, there is most likely one person that is inclined to assume the role of caregiver. The tendency, in my opinion, is that caregivers are female. That fact is significant for financial advisors—not only do your female clients have unique needs and concerns, but if they are acting as caregiver in their family, then those needs and concerns become even more nuanced.
The role of the caregiver is also evolving in response to emerging family trends. With each generation, the life expectancy gets longer, which means that those playing caregiver will also be doing so for a longer period of time than in the past. In addition, it seems to be more common to have adult children move back home with their parents. Today’s caregiver may now be tending to an elderly loved one while also helping out with their grandchildren’s after-school activities.