Articles in "2015 June":

Appeal to Millennials Using the Rule of -ates, Part 4: Donate

  Bill McManus     Thu Jun 25 10:00:00 EDT 2015 


Previously in the “rule of –ates” series, I addressed the topics of congregate, recreate and educate. The final component in this list is particularly applicable to millennials: donate.

“Giving back” and “making a difference” are common phrases in the millennial nomenclature. While, in general, Gen Y isn’t necessarily in the position to make large financial donations (they’re too busy paying off student loans and/or are in saving mode), millennials are still a socially conscious group. Whether they donate a portion of their wealth or a chunk of their time—or both—to certain organizations or causes, finding out the giving habits of your millennial clients can help you make meaningful connections with them.


Appeal to Millennials Using the Rule of -ates, Part 3: Educate

  Bill McManus     Thu Jun 18 10:00:00 EDT 2015 


In the first two parts of the “Rule of –ates” series, I talked about the importance of considering the social habits of your millennial clients and what recreational activities they enjoy. Now I want to talk about educate—why it can be significant for financial advisors to know about where and how their millennial clients received their higher education.

Education amongst Gen Y (millennials) can be a great source of pride and connections, and also angst. By opening up the discussion around where and how your younger-generation clients were educated, you may be able to find meaningful ways to be impactful in their lives. When meeting with millennial clients, make an effort to ask questions about their alma maters. Not only can you learn more about these clients, but you can also find out important information that you can use later.


Appeal to Millennials Using the Rule of -ates, Part 2: Recreate

  Bill McManus     Tue Jun 02 10:00:00 EDT 2015 


Recently, I wrote the first post in a four-part series about how financial advisors can relate to millennial clients by displaying empathy for their specific life stage and unique wants and needs. In that post, I made reference to the social nature of millennials and their desire to build and maintain a healthy social circle. So, for this second part of the series, I’m going to talk about how you can relate to millennials by finding out how they recreate.

Gen Y has an open road to explore and find the things they truly enjoy. Opportunities abound for young professionals—social sports clubs are common, museums and non-profits have memberships specifically for young supporters, and sites such as have become a popular way for young people with specific interests to meet like-minded people and attend outings. Whether you’re a runner, a philanthropist or a pet lover, chances are, there is a group, club or organization for that.