That’s why our approach is something we call human-centric investing. Human-centric investing works to understand the relationships between investors, their money and their financial advisors…and then create the solutions and advisor tools designed to serve those investors and their mindsets.
We believe that human-centric investing can create solutions and advisor tools that not only strengthen bottom lines, but strengthen advisor-client relationships by helping investors better realize their true life goals.
Hartford Funds has $74.9 billion total assets under management as of June 30, 2016 (excluding assets used in certain annuity products). As of August 1, 2016, our line-up includes more than 45 mutual funds in a variety of styles and asset classes, and four strategic beta ETFs. Our mutual funds (with the exception of certain fund of funds) are sub-advised by Wellington Management, one of the finest institutional fund management groups in the world. The strategic beta ETFs offered by Hartford Funds are designed to help address investors’ evolving needs by leveraging a unique risk-optimized approach, which identifies risks within each asset class and then deliberately and systematically re-allocates capital toward risks more likely to enhance return potential.
No matter the asset class or type of fund, Hartford Funds will always strive to meet or exceed traditional industry benchmarks, but through human-centric investing, we intend to also raise the bar on performance, and make it mean more than numbers alone.
And we will. Because at Hartford Funds…
Our benchmark is the investor.
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