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Hartford Funds’ Human-centric Insights Panel Aims to Enhance Advisor-Client Relationships
New program supports human-centric investing approach

June 20, 2016
Radnor, PA

Hartford Funds today launched a new program that provides advisors with insights on how to strengthen client relationships. Hartford Funds’ Human-centric Insights Panel was created to help advisors meet expanding client needs that now accompany financial planning and wealth management.


Hartford Funds’ Human-centric Insights Panelists will each remain focused on areas within their individual specialties, tying insights back to key takeaways for advisors. Each expert will bring their distinct perspectives to the Human-centric Insights Panel to provide advisors with advice to better serve their clients.

The initial set of panelists includes Dr. Kristy Archuleta, Dr. Vicki Bogan, Dr. Barbara Nusbaum and Tim Sanders, with possible additional panelists in the future. Dr. Kristy Archuleta, who will focus on the issues couples face, is the program director of the Personal Financial Planning program at Kansas State University, and has a PhD in marriage and family therapy, with an emphasis on personal financial planning. Dr. Vicki Bogan, Associate Professor of Finance and Director of the Institute for Behavioral and Household Finance at Cornell University, will focus on investor behavior. Dr. Barbara Nusbaum, who is a psychologist and expert on the intersections of money, psychology and life, will share insights on behavior and emotions related to money. Tim Sanders, renowned speaker, author and expert on emotional talent, social media, sales and likability, will focus his perspectives on advisor perception.

“As the role of the advisor continues to evolve, strengthening client relationships becomes increasingly critical,” said Martin Swanson, chief marketing officer for Hartford Funds. “We are proud to partner with a broad array of experts to reiterate the importance of human-centric investing through their distinct perspectives.”

The program will highlight various issues that arise between advisors and clients, from the first introduction through the entire lifespan of the relationship. The program launched with seven articles from the four panelists, tapping into subjects which include:

 

 

Through humancentricinvesting.com, advisors will gain access to distinct insights from experts who will address advisor-client relationship issues surrounding couples and finances, emotions and behaviors related to money, and perceptions of financial advisors. Hartford Funds will launch a focused advertising and marketing campaign to raise awareness of the program among advisors in tandem with the online platform. For more information about Hartford Funds’ Human-centric Insights Panel and to uncover expert insights, please visit www.humancentricinvesting.com.

 

About Hartford Funds

Founded in 1996, Hartford Funds is a leading provider of mutual funds and 529 college savings plans. Using its human-centric investing approach, Hartford Funds creates strategies and tools designed to address the needs and wants of investors. Leveraging partnerships with MIT AgeLab and leading practice management experts, Hartford Funds delivers insight into the latest demographic trends and investor behavior. Hartford Funds offers a diverse line-up of more than 45 mutual funds, primarily sub-advised by Wellington Management, designed to address the challenges investors face and includes equity, fixed-income, multi-strategy, and alternative investments. The Company has mutual fund assets under management of $73.6 billion as of March 31, 2016 (excluding assets used in certain annuity products). For more information about the fund family, visit www.hartfordfunds.com.

Media Contact:

Robin Pertusi
(212) 279-3115 x254
rpertusi@prosek.com


All investments are subject to risk, including the possible loss of principal.

Investors should carefully consider the investment objectives, risks, charges, and expenses of Hartford Funds before investing. This and other information can be found in the prospectus and summary prospectus, which can be obtained by calling 888-843-7824 (retail) or 800-279-1541 (institutional). Investors should read them carefully before they invest.

Hartford Funds are underwritten and distributed by Hartford Funds Distributors, LLC. Hartford Funds Management Company, LLC is the Funds’ investment manager. The Funds are sub-advised by Wellington Management Company LLP (with the exception of certain fund of funds), a SEC-registered investment adviser unaffiliated with Hartford Funds.
“The Hartford” is The Hartford Financial Services Group Inc. and its subsidiaries. Hartford Funds Distributors, LLC is a subsidiary of The Hartford Financial Services Group Inc.

HIG-W

Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in The Hartford’s Quarterly Reports on Form 10-Q, our 2015 Annual Report on Form 10-K and the other filings The Hartford makes with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.

From time to time, The Hartford may use its website to disseminate material company information. Financial and other important information regarding The Hartford is routinely accessible through and posted on our website at http://ir.thehartford.com. In addition, you may automatically receive email alerts and other information about The Hartford when you enroll your email address by visiting the "Email Alerts" section at http://ir.thehartford.com.

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