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Optical Illusions Reveal the 4 Biggest Investor Mistakes

Beyond Investment Illusions

Like illusions that can create a false sense of reality, short-term movements in the market can cause clients to make decisions that appear to protect their investments—but are actually detrimental to their portfolio's long-term performance. Help your clients see past common investment illusions while teaching them behaviors that can help them reach their long-term financial goals.


  • Why most important fundamentals of investing are counterintuitive
  • How impulsive decisions fueled by short-term market movements can damage long-term results
  • How investor behavior can affect investment returns far more than market performance

Next Steps

  1. Download or order Beyond Investment Illusions below
  2. Share the volatility section on pages 3–6 with three clients
  3. Ask your Hartford Funds advisor consultant about doing a Beyond Investment Illusions intimate client/prospect event

Please enter your email address to download Beyond Investment Illusions client brochure:

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