• Account Access
  • Contact Us

    Pre-Sales Support

    Mutual Funds and ETFs - 800-456-7526
    Monday-Thursday: 8:00 a.m. – 6:00 p.m. ET
    Friday: 8:00 a.m. – 5:00 p.m. ET

    ETF Trading Support - 415-315-6600
    Monday-Friday: 9:30 a.m. – 5:00 p.m. ET

    Post-Sales and Website Support
    888-843-7824
    Monday-Friday: 9:00 a.m. - 6:00 p.m. ET

  • Advisor Log In

Investor Behavior

2020 Consumer Election Survey

It’s always difficult to avoid a political conversation in an election year, especially this year. But how you conduct those conversations could be the difference between strengthening and losing a client relationship. 44% of clients in our recent election survey would consider leaving their financial professional if they didn’t align with their political views! 

And these conversations probably need to take place. 84% of our respondents believe the results of this year’s presidential election will have an impact on their investments, when historically, the results have been insignificant. Read below for more results of our 2020 consumer election survey to better educate yourself on how Americans are feeling about the upcoming election and use our client conversation piece on politics and investing to educate your clients and prospects. Survey data collected August 5-9, 2020 from consumers with $100,000 or more investable assets.

Q

How often do you and your financial professional discuss politics?

discuss-politics

21% Frequently, 36% Sometimes, 17% Infrequently, 25% Never

Percentages may not total 100 due to rounding

Q

How important is it to you that you and your financial professional align politically?

align-politics

31% Very important, 26% Somewhat important, 22% Not very important, 21% Not at all important

Q

Would you consider switching financial professionals if you did not align on political views?

switch-politics
Q

How do you think the 2020 presidential campaign will affect stock-market volatility leading up to Election Day?

button-politics

15% Less volatility, 18% No effect

Q

Regarding the upcoming 2020 presidential election, which one of the following issues is most important to you?

barchart-politics
life event birthday

In 2015, the economy was also the top issue (50%)1

Q

Do you plan to make changes to your investments because of the upcoming 2020 presidential election?

arrows-politics
life event birthday

In 2015, 77% said they wouldn’t make any changes1

Q

In general, for the 2020 presidential election, which party winning do you think will be better for your investments?

booth-politics
life event birthday

From 1933–2019, the average real annual return (adjusted for inflation) of the S&P 500 Index during Democratic presidents was 10.2% and during Republican presidents, it was 6.9%

Nearly all of the Democratic average outperformance advantage can be explained by the boom years under Bill Clinton and the subsequent dotcom bust and Global Financial Crisis under George W. Bush. Excluding these two presidencies, the difference in returns is practically zero.2

Indices are unmanaged and not available for direct investment. See bottom of page for index description. Past performance does not guarantee future results.

Q

In general, to what degree do you think presidents influence stock market performance?

president-politics

(48% A lot, 46% A little, 7% No effect)

Percentages may not total 100 due to rounding

 

\

life event birthday

In 2015, only 23% said “a lot”1

Q

Which election outcome do you think would be best for your personal finances?

party2-politics
party1-politics
party3-politics
life event birthday
Since 1937, the S&P 500 Index has averaged a 12-month return of 14.6% when the election resulted in a divided government (presidential party was different than House and/or Senate) and 13.0% when a unified government (president and Congress were the same party) was voted in.

Source: Morningstar and Hartford Funds, 2020. Past performance does not guarantee future results.

Q

Which of the following investing scenarios are you most likely to follow in the 12 months following the November 2020 presidential election? 

62percent-politics
party-barchart-R-politics
party-barchart-D-politics

 

Next Steps

  1. Visit our Election Survey Client Page. Share this insight on what investors need to know before making changes to their long-term strategies.
  2. Visit our How to Talk Politics With Clients page. Talking about politics could be helpful and supportive to your clients, and beneficial to your relationship.

Investing involves risk, including the possible loss of principal. Fixed income security risks include credit, liquidity, call, duration, event and interest-rate risk. As interest rates rise, bond prices generally fall.

S&P 500 Index is an unmanaged list of 500 widely held US common stocks frequently used as a measure of US stock market performance.

1Hartford Funds and Engine Insights survey, 2015

2Would a Biden Presidency Hurt Stock Prices? Hartford Funds, 2020. Data source: Datastream Refinitiv, Robert Shiller dataset, and Schroders, 7/31/93-10/31/19. Notes: Real (adjusted for inflation) total return from 1st year in office to 7/31 of final year in office so as to exclude the election effect (President Trump’s term is shown through 12/31/19).

219296