MIT AgeLab Research
For more than a decade, we’ve partnered with the MIT AgeLab to uncover what investors are thinking about lifestyle trends, who they trust, and the future of retirement—all of which influence their decision-making process. Our advisor consultants can provide coaching to help you deepen relationships with clients by applying AgeLab research and tools to your practice.
Clients have been told a certain story of what aging should look like. And for a long time, they’ve bought into an “old age” story filled with leisure and relaxation. But what if clients’ thoughts about aging changed. What if one day, they woke up and realized things could change if they wanted them to? They didn’t have to live a vision of old age that was created years ago. Their later years could actually be anything that they want.
A new array of devices and services is transforming retirement, making it easier for aging clients to work, stay healthy, live at home and remain connected to friends and family.
Ask three simple questions to help determine your clients’ future quality of life, serving as motivation for planning a satisfying retirement.
Learn what MIT AgeLab determined to be the seven advisor characteristics that are critically important to clients.
Learn how to not only build relationships with Generation X and Generation Y—but also fine-tune your approach toward older and younger boomers as well.
MIT AgeLab explains how to identify signs of investment anxiety in your clients. Understand how stress, fear, and anxiety affect behavior, and steps you can take to help clients manage these emotions.
For more than a decade, The Hartford has consulted the AgeLab for original research, insights, and public education materials. Insight from the AgeLab helps shape Hartford Funds’ customer-focused strategies in areas such as marketing, client service, and investor education.
"The Hartford" is The Hartford Financial Services Group Inc. and its subsidiaries.
The MIT AgeLab is not an affiliate or subsidiary of Hartford Funds.