If you lived in rural India, shopping would be a major headache. It can take hours to get to a store. When you finally get there, the choices are few, and the quality is questionable. Amazon is offering more product choices to make shopping less burdensome. To deliver packages to these remote customers, Amazon works with tens of thousands of local distributors to deliver packages, often on bicycles, on dirt roads. For India’s rural shoppers, getting purchases delivered to their doorstep is a whole new level of convenience.
Likewise, convenience is a must for caregivers who help coordinate meals for their loved ones. Shopping, meal preparation, and cooking, can add hours to a caregiver’s already busy schedule. It’s especially difficult when a caregiver is already doing these tasks for their own family. But it doesn’t need to be so overwhelming. Having quality meals delivered can make mealtime much easier. As an advisor, you're likely aware of how overworked your clients who are caregivers are. Help them learn what meal services are available, how they can make life easier, and if any would be a good fit for them and their loved ones.
What You'll Learn:
- How caregivers can determine their loved one’s needs
- Tips for choosing a delivery service
- Recipes to meet dietary restrictions
First, How Caregivers Can Determine What Help Their Loved One Needs
The first question for caregivers is, does their loved one even need a meal delivery service? They should start by identifying their loved one's challenges. Can they drive to the store? If they can’t drive or don’t like to drive, it will be a struggle for them to get to the grocery store. If they can drive to the store, can they carry heavy grocery bags into the house? Next, caregivers should determine if their loved one will cook. Are they motivated to cook? Even if they have the necessary ingredients, they may not feel like doing the prep, cooking and cleanup. If cooking is difficult, their loved one may be tempted to skip a meal or eat snacks instead.
Do They Know How to Cook?
Caregivers should assess if their loved one can plan out a variety of healthy meals. Do they know how to make a shopping list of the ingredients they’ll need? If they only know how to make a few different meals, eating can become monotonous. They should also assess whether it’s safe for their loved ones to cook. What’s the likelihood of them leaving a burner on? Cooking increases the risk of slips and falls because it requires lots of reaching and bending to get ingredients. Caregivers should note these challenges and be aware of any changes. After caregivers identify their loved one’s challenges, they can assess the need for a meal delivery service.
Second, Choose the Right Service
There are lots of meal services out there. So how will clients know which one to choose?
With Peapod, caregivers or their loved ones can order groceries online, then groceries are delivered right into the kitchen. Often, customers enjoy the social interaction with the delivery person. The delivery fee is estimated at $7–10, depending on the size of their purchase.
AmazonFresh will deliver groceries to the front door. Clients need to be Amazon Prime members to get this service. AmazonFresh currently costs $14.99 per month (about $180 per year). There’s no delivery fee for orders above $50. Amazon Prime Now offers Amazon Prime members free delivery of Whole Foods groceries in two hours. These grocery delivery services aren’t available everywhere, so clients can visit their websites and enter their loved one's zip code to see if they deliver to their area.
Ready-To-Cook Meals Shipped to the Front Door
If someone doesn’t drive, but enjoys cooking, a ready-to-cook meal delivery service can be a supplemental solution. They’re supplemental because most of them don’t provide 21 meals a week (3 meals a day X 7 days). Rather, they typically offer two-person meals with a choice of two, three or four meals per week. If a loved one only needs help with a few meals a week, these plans could be appropriate for them.
Caregivers might be concerned that the two-person meals will provide too much food if their loved one lives alone. The upside is that it can be an incentive for their loved one to invite a friend for dinner. And, they can always save leftovers for another meal. Some plans offer meals for one person.
One of the advantages of this service is the variety. Caregivers or their loved ones can usually choose from ten or more recipe choices each week. The cost of a meal is generally about $8–10 per person.1 So, if they get six meals a week (three meals for two people), it will cost about $60 per week. Clients can visit the websites for specific plan and cost info. This webpage provides an overview of ready-to-cook options.
Companies like HelloFresh, Blue Apron, and Home Chef will ship meals for a week right to a loved one’s door. These services have all the ingredients needed to make a meal and step-by-step, easy-to-follow instructions. The meals take about thirty minutes to prepare. They can be a good fit for those who still enjoy cooking but struggle with meal planning and grocery shopping. Ready-to-cook meals are convenient, but there's even an easier option.
Source: Meal kits continue to show strength, Supermarket News, 3/7/19
Ready-to-Heat Meals Are Ready to Pop in a Microwave
If a loved one isn’t interested in cooking at all, a ready-to-heat meal delivery service can work. These meals just need to be microwaved; no preparation is required. Most of these plans offer one-person meals. Each meal costs about $10 per meal. For 21 one-person meals per week, the cost will be about $210. Over a year, the cost would be about $11,000. They also provide a choice of up to three meals a day for five or seven days a week. Some plans ship frozen meals and others provide fresh ingredients that are packed in vacuum-sealed, insulated, and refrigerated boxes. Companies that offer these plans include Silver Cuisine, MagicKitchen, Balance, Diet-to-Go, and Fresh n’ Lean. Having ready-to-heat meals is convenient, but another option is to have meals cooked right in a loved one’s home.
Personal Chefs Aren’t Just for the Rich and Famous
Their services usually include everything from shopping and kitchen cleanup. They’ll also package and store the meals in someone's freezer or fridge. One advantage of having a personal chef is that he or she will plan a customized menu for a loved one based on their suggestions, dietary concerns, and unique food preferences. Another advantage, especially if someone lives alone, is the social interaction they can enjoy with the chef while they prepare meals. The cost of personal chefs vary, depending on the chef’s fees and a loved one’s location. But typically their services for 10-12 meals average about $200 a week, excluding the cost of food, which is usually between $45–$90.2 Chefs for Seniors provides personal chefs in 17 US locations. Clients can also find a chef in their area by searching here.
There May Be Free, or Low Cost, Meal Delivery Services Available
Free or low-cost services include Meals on Wheels and the Supplemental Nutrition Assistance Program (SNAP). Meals on Wheels is available in most counties, and delivers hot meals daily to seniors in need. Meals are priced based on a loved one’s income. Delivery people are trained to recognize whether a loved one is safe, well, and comfortable. They look for signs of abuse, indications of falls, and symptoms of sickness. Seniors also enjoy some time to chat with the delivery person. Meals may also be available at local senior centers free of charge.
Eligibility depends on income level. Those who are eligible receive a SNAP debit card that can be used to purchase groceries. The program is administered through state agencies. Clients can search here to get a SNAP application for their state and the location of their local SNAP office.
Third, Some Services Also Meet Dietary Restrictions
Many of the ready-to-heat plans and personal chefs can customize meals if a loved one has dietary restrictions. Clients can check plan websites for heart healthy, gluten-free, diabetic, low-sodium, low-carb, menopause, dairy-free, Mediterranean, and vegetarian meal options. Fresh n’ Lean even shows daily and weekly totals for proteins, carbs, fat and calories for meal choices.
Clients May Wonder if the Nutrition and Convenience Are Worth the Cost
Clients may wonder if these options are too expensive, compared to grocery shopping. People have researched and compared them. They found that it can be less expensive to shop for groceries and prepare meals versus using a meal delivery service or hiring a personal chef. However if a loved one is unable to shop and prepare meals, and a caregiver is unable to do it for them, the convenience can be well worth the extra cost.
Three Takeaways When Considering a Meal Delivery Service
First, clients should determine their loved one's needs and limitations about preparing meals. Can they get to a grocery store? Can they cook? Then, based on that, they should research meal services online and check out costs and menu options. Finally, if their loved one has special dietary needs, they can find meal services that offer recipe options to meet those needs.
Caregivers Need All the Help They Can Get
Helping a loved one age in their home can be extremely rewarding, but it also can be mentally and emotionally exhausting. For an aging person, getting nutritious meals can be a challenge. For them, a trip to the grocery store can feel like the grueling trek made by rural Indian shoppers. Meal services may provide the convenience that both caregivers and their loved ones will appreciate.
- Download the client piece below and share it with clients who are caregivers
- View or email a client version of this web page to clients
- Suggest to your clients who are caregivers that they visit their loved one during meal times and evaluate their loved one's ability to prepare meals and the quality of those meals. During those visits, they can talk about how often their loved one goes shopping and whether it’s easy or difficult for them. If caregivers think their loved one could use some help, they could consider using a meal service.
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1The Messy Business of Selling Meal Kits, The Wall Street Journal, 7/27/18
2How much does a personal chef cost? Chefs for Seniors, 3/9/18
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