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The frenzy surrounding a US presidential election cycle often causes investors concern about how their portfolios will fare under a Republican or Democratic administration. Perceptions, including beliefs about which political party will be better for investors, may overshadow their investment strategies. But a long-term look at the performance of the S&P 500 Index can help investors maintain perspective. Here are 10 reasons to stay the course during the next election cycle.

  • It takes a village: The president is one of many factors that influence the market and other influences may be stronger. Macroeconomic (macro) factors, such as interest rates, inflation, economic outlooks, changes in policies, and wars, may have more impact than who resides in the White House. 

  • Profits can be prophets: Yes, politics and policies can impact the stock market, but business profitability is a strong gauge that should not be ignored. Increased demand for goods and services boosts company profits and, ultimately, stock prices. Look to profitability to foreshadow what’s to come in the market.

  • The Fed: The US Federal Reserve (Fed) controls interest rates. Interest rates are another key underlying factor, so watching what the Fed does will provide important information. When the Fed lowers rates, it makes it easier for companies to borrow and expand, which may help boost stock prices in the long run.

  • Innovation is an influencer: Researchers found that the tech giant Apple was more of a force in the market than the White House. Apple’s products stimulated the US economy with 2 million jobs. Its “app economy” alone has led to the creation of 1.5 million US jobs and earnings of more than $16 billion for US developers.1

  • It’s not party time: Past performance in the market when a particular political party is in power does not mean the same results will occur the next time that party is at the helm. In fact, this is one of the most common misconceptions about politics and the market. Stocks have done well in the long term with a mix of Democratic and Republican presidents (See chart below).

  • Diversification is a powerful tool: Rather than trying to time the market around an election or political party, a diversified portfolio can help you build long-term wealth regardless of who is in the White House.

  • You play a role: When big events such as an election take place, they don’t automatically trigger market changes. Rather, the way investors react to the big news and the actions they take (or don’t take) can set in motion a sea change. So it’s important to evaluate whether a new president’s policies will really cause dramatic market changes, or if other macro factors will be more likely to influence the course.

  • Policy changes take time: Proposed legislation must pass through the US House of Representatives, the US Senate, and be signed by the president to become law, a process that can take up to a year. A lot happens in the market in a year.

  • History speaks: Election cycles, especially recent ones, are fraught with misperceptions, personal biases, and bad information. Dire predictions that a candidate’s policies will negatively impact a particular sector often prove to be wrong. The Affordable Healthcare Act was expected to harm the healthcare sector, and healthcare stocks sold off as a result. In reality, the healthcare law created a new set of winners and losers within the sector that astute investors were able to capitalize on.

  • Prudent investing is a healthy habit: Decisions made during election cycles can be driven by emotion rather than facts. Your financial professional can help you ignore the noise and make decisions that align with your financial goals so you’re better positioned for long-term success.

Market Performance and Party Affiliation

A hypothetical $10,000 investment in the S&P 500 Index in 1961 would have grown to more than $3 million as of 9/30/20

A financial professional can help you build a diversified portfolio that’s right for you regardless of who is in the White House. 


S&P 500 Index is a market capitalization-weighted price index composed of 500 widely held common stocks. 

1 Source: www.apple.com/job-creation/ October 2020

Important Risks
: Investing involves risk, including the possible loss of principal. Diversification does not ensure a profit or protect against a loss in a declining market. Past performance is not a guarantee of future results. Indices are unmanaged and not available for direct investment.

This information should not be considered investment advice or a recommendation to buy/sell any security. In addition, it does not take into account the specific investment objectives, tax, and financial condition of any specific person. This information has been prepared from sources believed reliable but the accuracy and completeness of the information cannot be guaranteed.


This material and/or its contents are current at the time of writing and are subject to change without notice.

CCWP059   220078


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