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46%
of consumer respondents said social media impacts who they hire as a financial professional1
23%
of Facebook friends gave 5+ referrals2
| Facebook provides the ability to micro-target your ideal prospects | Gender, age, location, education, interests, profession, income, life events, interests, etc. |
Facebook provides the ability to micro-target your ideal prospects
Gender, age, location, education, interests, profession, income, life events, interests, etc.
Affluent investors’ favorite |
 |
Affluent investors’ favorite social media sites3
Top reasons why financial professionals don’t use Facebook marketing4
 |
Don’t understand |
 |
Compliance concerns |
 |
Believe it’s a waste of time and money |
Next Step
To get started with Facebook marketing, download the Mastering Facebook workbook
1 Hartford Funds consumer survey, 2021
2 Oechsli 2021. Note: 23% of clients who are Facebook friends with their financial professional gave five or more referrals in the past 12 months.
3 Oechsli, 2021
4 Proven Facebook Methods to Acquire Clients, Hartford Funds financial professional webinar poll, 03/22/22
Hartford Funds may or may not be invested in the companies referenced herein; however, no particular endorsement of any product or service is being made.
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