of consumer respondents said social media impacts who they hire as a financial professional1
of Facebook friends gave 5+ referrals2
|Facebook provides the ability to micro-target your ideal prospects||Gender, age, location, education, interests, profession, income, life events, interests, etc.|
Facebook provides the ability to micro-target your ideal prospects
Gender, age, location, education, interests, profession, income, life events, interests, etc.
Affluent investors’ favorite
Affluent investors’ favorite social media sites3
Top reasons why financial professionals don’t use Facebook marketing4
|Believe it’s a waste of time and money|
To get started with Facebook marketing, download the Mastering Facebook workbook
1 Hartford Funds consumer survey, 2021
2 Oechsli 2021. Note: 23% of clients who are Facebook friends with their financial professional gave five or more referrals in the past 12 months.
3 Oechsli, 2021
4 Proven Facebook Methods to Acquire Clients, Hartford Funds financial professional webinar poll, 03/22/22
Hartford Funds may or may not be invested in the companies referenced herein; however, no particular endorsement of any product or service is being made.
Your session has expired. Please login again.