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Your Personal Brand in Action

February 2019 
by Jill T. Slomski

Now that you’ve determined your strengths and learned how to communicate your value from my previous post, it’s time to put your value messaging into action and promote your business in person and online.

Face-to-Face Networking

When done well, in-person interactions can grow your business exponentially, but all too often, people attend networking meetings and come back without an impact on their business. Try the following strategy to make the most out of your networking:

1. Make a list of any and all organizations you dedicate time to on a regular basis. Be sure to include formal and informal groups. Then divide the organizations into business and personal.

2. Evaluate each of the groups. It may be time to withdraw from groups that haven’t helped you increase your client base, learn something new, develop yourself, or highlight your business. If you aren’t sure whether an organization helps you achieve any of these results, go to the next three meetings with the goal of getting a referral or a one-on-one meeting. If you don’t, move on.

Social Media

Having a digital presence is an increasingly important part of promoting your practice. There are three primary digital media platforms that can help you project your brand: your website, LinkedIn, and Facebook.

1. Your website is a formal presentation of you and your business. It’s necessary to include information about your firm, logos, bios, and contact details. Personalize this page as much as your compliance department allows.

2. Next is LinkedIn, the "business casual" social media platform. Customize your background photo, insert a current bio, and ensure all of the contact information, work experience, and education details are up to date. Make sure you’re connected with your current clients, colleagues, and members of organizations you’re part of. All of these connections are possible referral sources.

3. Facebook is your opportunity to show a little bit more of your personality and pull people into your office “virtually.” Post several times per week on topics ranging from your firm resources, to community service, to fun activities and hobbies so potential clients can see the human side of you.    

Promotion is a necessary function of business. Taking the time to strategize your networking activities and your social media use can enhance your visibility, attract new clients, and increase your referrals.

Jill T. Slomski
MBA President of Niche Team, LLC

Jill T. Slomski, President of Niche Team, LLC, has over twenty-five years of experience helping people achieve exceptional results. Specializing in the areas of Personal Branding, Marketing, Team Building, and Human Resources, Jill has served as a catalyst for dynamic change within her clients’ careers. Those clients are top-performers in the fields of Finance, Education, Healthcare, Manufacturing, and Government. Jill is a sought-after speaker whose topics have included Personal Branding, Confidence to Succeed, Reducing Hesitancy with the Affluent Client, and Branding Your Branch. Most recently, her audiences have included attendees of The Drucker Conference, WHOW and Mini-WHOW Conferences, Diversity Summits, and Regional Meetings.

Using her proven processes, Jill coaches Financial Advisors, many from Edward Jones and Raymond James, by assisting in identifying and creating strategies to accomplish their goals. In addition to coaching and speaking, Jill has been a contributing writer for FA Magazine.

Prior to launching Niche Team, LLC full time, Jill served as an Educational Director for an organization which supported the nation’s healthcare system. In that role, she created programming, trained speakers, and coordinated and moderated conferences throughout the East Coast and the Caribbean. Jill also held professorships at regional universities for over twenty years.

A native of Pittsburgh, Pennsylvania, Jill attended Indiana University of Pennsylvania, where she earned a Bachelor’s Degree in Education with a minor in Educational Psychology and went on to earn an MBA from Gannon University.

Jill Slomski and Niche Team, LLC, are not affiliates or subsidiaries of Hartford Funds.

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