• Account Access
  • Contact Us

    Pre-Sales Support

    Mutual Funds and ETFs - 800-456-7526
    Monday-Thursday: 8:00 a.m. – 6:00 p.m. ET
    Friday: 8:00 a.m. – 5:00 p.m. ET

    ETF Trading Support - 415-315-6600
    Monday-Friday: 9:30 a.m. – 5:00 p.m. ET

    Post-Sales and Website Support
    Monday-Friday: 9:00 a.m. - 6:00 p.m. ET

  • Advisor Log In

ETF Insights

Fantasy Football and Factor Investing 

Mon Aug 13 09:30:00 EDT 2018

A look at some of the strong parallels between fantasy football and factor investing—an area of the market that many advisors have been exploring.

My Multifactor Mom 

Mon May 14 09:30:00 EDT 2018

By identifying and combining academically and historically backed factors, we believe we can design a more attractive portfolio than just buying the market.

5 Charts That Highlight the Attractiveness of US REITs 

Thu Apr 05 12:42:00 EDT 2018

While the equity markets of various countries and regions have performed very similarly over the past three years, the components of returns have been very different.

Smartphone, So Why Not Smart Beta? 

Tue Apr 03 12:42:00 EDT 2018

Markets are changing and it may be time to consider investing differently.

Pursuing Long-Term Capital Growth Through Risk Efficiency 

Tue Apr 03 09:30:00 EDT 2018

Investor interest in multifactor strategies continues to accelerate as a potential means to enhance capital growth beyond market beta.

Exchange-Traded Fund (ETF) Education


Strategic Beta ETFs Explained

An ongoing video series to explain the basics of strategic beta ETFs.


Our Multifactor Approach

Learn about our unique, multifactor approach to ETFs.


The Challenges and Opportunities Ahead

View this 60-second explanation of an upside-down investment approach.

206807   HFA000311