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Bright Babies

Smart Savings starts now

Bright Babies program is offered by SMART529, West Virginia’s College Saving Plan to help new parents begin saving in their child’s first year. Open a new account and we will make a $100 contribution to your child’s college savings.

Who is eligible*:

  • Any child born who has not celebrated their first birthday.
  • Any adopted child who has not yet celebrated the one-year anniversary of their adoption.


Open an account today:

Complete the SMART 529 account paperwork and check the Bright Babies enrollment box. Download the forms or call 866-574-3542.

Hurry! They grow up fast and this program is only available for their first year.

*Children must be residents of West Virginia at the time the Bright Babies enrollment form is submitted

Contributions are subject to the availability of budgeted funds and Bright Babies Program funds will be awarded in the order that the Bright Babies Application and all applicable forms were received, processed, and approved for each calendar year. The contributed funds will be invested in the same investment option(s) as the Participant’s Account.

SMART529 reserves the right to modify the Bright Babies Program requirements as needed.

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SMART529 West Virginia board logo

SMART529 is offered by the West Virginia Prepaid Tuition and College Savings Program Board of Trustees and is administered by Hartford Funds Management Company, LLC (“HFMC”).

Investments in SMART529 are not guaranteed or insured by the State of West Virginia, the Board of Trustees of the West Virginia College Prepaid Tuition and Savings Program, the West Virginia State Treasurer's Office, HFMC, The Hartford Financial Services Group, Inc., the investment sub-advisors for the Underlying Funds or any depository institution and are subject to investment risks, including the loss of the principal amount invested, and may not be appropriate for all investors.

The Hartford SMART529 is available to all investors. West Virginia (WV) provides certain tax advantages to WV taxpayers that invest in The Hartford SMART 529. Before investing, an investor should consider whether the investor’s or designated beneficiary’s home state offers any state tax or other state benefits such as financial aid, scholarship funds, and protection from creditors that are only available for investments in such state’s 529 plan.

This information is written in connection with the promotion or marketing of the matter(s) addressed in this material. The information cannot be used or relied upon for the purpose of avoiding IRS penalties. These materials are not intended to provide tax, accounting or legal advice. As with all matters of a tax or legal nature, your clients should consult their own tax or legal counsel for advice.

Investors should carefully consider the investment objectives, risks and charges and expenses of SMART529 and its Underlying Funds before investing. This and other information can be found in the Offering Statement for SMART529 and the prospectuses or other disclosure documents for the Underlying Funds. Please read them carefully before investing or sending money. SMART529 college savings plans are distributed by Hartford Funds Distributors, LLC. Member SIPC

"The Hartford" is a registered trademark of Hartford Fire Insurance Company.

"SMART529" is a registered trademark of West Virginia Prepaid Tuition and College Savings Program Board of Trustees.

"The Hartford" is The Hartford Financial Services Group, Inc. and its subsidiaries.