Worried or skeptical clients may make investment decisions intended to protect their portfolio but are ultimately detrimental. Help clients see past common investment illusions to reach their long-term goals.
While investing is considerably more complicated than most illusions, the market can also take advantage of our natural reactions. In fact, the most important principles of investing are almost all counter intuitive by comparison. Many times the natural reaction to a market situation can be counter-productive at best or a serious setback to your financial goals at worst.