That’s why our approach is something we call human-centric investing. Human-centric investing works to understand the relationships between investors, their money and their financial advisors…and then create the products and advisor tools designed to serve those investors and their mindsets.
We believe that human-centric investing can create products and advisor tools that not only strengthen bottom lines, but strengthen advisor-client relationships by helping investors better realize their true life goals.
Hartford Funds has $87.1 billion total assets under management as of March 31, 2017 (excluding assets used in certain annuity products). Our line-up includes more than 55 mutual funds in a variety of styles and asset classes and five strategic beta ETFs and two active ETFs. Our mutual funds (with the exception of certain fund of funds) are primarily sub-advised by Wellington Management Company LLP or Schroder Investment Management North America Inc., two institutional managers with comprehensive global investment capabilities. The strategic beta ETFs offered by Hartford Funds are designed to help address investors' evolving needs by leveraging a distinct risk-optimized approach, which identifies risks within each asset class and then deliberately and systematically re-allocates capital toward risks more likely to enhance return potential.
No matter the asset class or type of fund, Hartford Funds will always strive to meet or exceed traditional industry benchmarks, but through human-centric investing, we intend to also raise the bar on performance, and make it mean more than numbers alone.
Because at Hartford Funds…
Our benchmark is the investor.
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