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Transfer wisdom, not just wealth

The mere thought of talking about money with family can be nerve-wracking. Parents in particular fear talking about money would cause their adult kids to become unmotivated, entitled, or it would change their relationship. But avoiding conversations about money poses a much greater risk.

Affluent parents may spend years earning and accumulating wealth yet little to no time preparing heirs to manage their inheritance. Consequently, a staggering 70% of wealthy families lose their wealth by the next generation, with 90% losing it the generation after that.

Fortunately, financial professionals can help alleviate this problem by helping parents transfer wisdom with wealth using the family money talks approach.

Instead of numbers, family money talks focus on what money means to each family member and what they hope to do with it. Topics can range from financial fundamentals to family members’ thoughts, feelings, and beliefs about money and its purpose in their life. The family money talks approach incorporates interactive exercises designed for engaging and informative conversations.

The great wealth transfer is underway. Helping families transfer wealth with the wisdom to manage it isn’t only an opportunity to support existing clients, but also to begin connecting with the next generation, who will eventually inherit the wealth.



  • What a family money talk is
  • Three types of intelligence 
  • How to help clients begin a family money talk

Overview Video (4:07) 

Family Money Talks overview by Kathleen Burns Kingsbury, founder, KBK Wealth Connection

Client Workbook Video (9:15)

Kathleen Burns Kingsbury shares the workbook exercises and how they can be used

Financial Professional Worksheet Video (8:26)

Kathleen Burns Kingsbury explains how financial professionals can share the Family Money Talks concept with their clients


15 Huge Lies About Generational Wealth, finance.yahoo.com, 1/22


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Family Money Talks: Transfer wisdom, not just wealth

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Next Steps

1 Download the “Family Money Talks” workbook
2 Consider hosting a client event on this topic. Contact your Hartford Funds advisor consultant for more information. 
3 Pick three families you think would be most receptive to having a family money talk and introduce the concept


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*Contact your Hartford Funds representative or call 800-456-7526 about CE information. Hartford Funds Distributors, LLC is the provider of CE credits. 

Kathleen Burns Kingsbury is not affiliated with Hartford Funds and is not the presenter of the CE materials.


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