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How to age-proof your most valuable asset

It’s understandable that clients are desperate for a quick fix to one of the greatest collective health fears they have: Losing their memory, and their financial assets because of cognitive decline. 

The costs of an unhealthy brain can be significant. The average lifetime cost of dementia is $392,874, which can include medical expenses, caregiving, home modifications, lost income, legal fees, hospice, and end-of-life care.1

So, can we financially prepare for the possibility of cognitive decline and prevent, or at least slow, the aging of our brains? More and more research reveals a powerful message: that we—not our genes—can have control over our cognitive health today and the destiny of our brains.

Financial professionals already focus on helping ensure a client’s wealth lasts as long as the client lives. By understanding the simple tips we’ll share in this presentation, they can help ensure a client’s brain health lasts longer, too.


Learn more about how to retain your brain:



1Source: 2023 Alzheimer’s Disease Facts and Figures Report: At a Glance Statistics, Alzheimer’s Association, 2023


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Retain Your Brain

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Next Steps

1 Download the “Retain Your Brain” workbook
2 Identify three clients who would benefit from learning how to age-proof their brains
3 Ask your Hartford Funds advisor consultant about hosting a “Retain Your Brain” event


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*Contact your Hartford Funds representative or call 800-456-7526 about CE information. Hartford Funds Distributors, LLC is the provider of CE credits.



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Mutual funds are distributed by Hartford Funds Distributors, LLC (HFD), Member FINRA|SIPC. ETFs are distributed by ALPS Distributors, Inc. (ALPS). Advisory services may be provided by Hartford Funds Management Company, LLC (HFMC) or its wholly owned subsidiary, Lattice Strategies LLC (Lattice). Certain funds are sub-advised by Wellington Management Company LLP and/or Schroder Investment Management North America Inc (SIMNA). Schroder Investment Management North America Ltd. (SIMNA Ltd) serves as a secondary sub-adviser to certain funds. HFMC, Lattice, Wellington Management, SIMNA, and SIMNA Ltd. are all SEC registered investment advisers. Hartford Funds refers to HFD, Lattice, and HFMC, which are not affiliated with any sub-adviser or ALPS. The funds and other products referred to on this Site may be offered and sold only to persons in the United States and its territories.

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