It’s understandable that clients are desperate for a quick fix to one of the greatest collective health fears they have: Losing their memory, and their financial assets because of cognitive decline. 

The costs of an unhealthy brain can be significant. The average lifetime cost of dementia is $392,874, which can include medical expenses, caregiving, home modifications, lost income, legal fees, hospice, and end-of-life care.¹

So, can we financially prepare for the possibility of cognitive decline and prevent, or at least slow, the aging of our brains? More and more research reveals a powerful message: that we—not our genes—can have control over our cognitive health today and the destiny of our brains.

Financial professionals already focus on helping ensure a client’s wealth lasts as long as the client lives. By understanding the simple tips we’ll share in this presentation, they can help ensure a client’s brain health lasts longer, too.

Learn more about how to retain your brain:

¹Source: 2023 Alzheimer’s Disease Facts and Figures Report: At a Glance Statistics, Alzheimer’s Association, 2023