• Products
  • Insights
  • Practice Management
  • Resources
  • About Us

“I have never liked the word retirement. It doesn’t feel like a modern word to me… Maybe the best word to describe what I’m up to is evolution. I’m here to tell you that I’m evolving away from tennis, toward other things that are important to me.”

—Serena Williams

Tennis star Serena Williams recently announced her “retirement” in the pages of Vogue magazine. Williams said she didn’t like the word retirement, saying it sounded like a dated idea to her. Williams preferred to say she was evolving. In her words:

“I have never liked the word retirement. It doesn’t feel like a modern word to me… Maybe the best word to describe what I’m up to is evolution. I’m here to tell you that I’m evolving away from tennis, toward other things that are important to me.”

When an entire life stage is called out in the popular media by a respected social icon, it can get our attention. Williams seemed to imply that retirement is being retired.

Just as many firms are printing, posting, and placing an endless array of content that looks a lot like our parents’ retirement, many people are improvising what they want for that one-third of life we refer to with the 19th-century moniker—retirement.

Work, whether full-time or part-time, is now a part of retirement. So is joining far younger generations in the on-demand economy. Going back to school, starting a new business, or volunteering—and yes, maybe even pickleball. Then, there are the complexities of managing health, providing care to a loved one, and assessing daily whether where you live now is where you can live tomorrow. Preparing for retirement is more than planning for financial security, it’s about living well for 8,000 days or more of your adult life.


A Sea Change

At the age of 41, Williams is suggesting that she’s evolving from one part of her life to another, to things more important to her. Yes, she’s young and has a bankroll far greater than most, but she’s echoing a sea change in many people’s wants, needs, and, ultimately, expectations.

Since the pandemic, every generation is rethinking and asking, “What’s important to me and to those that I love?” Just look at how the once-unquestioned social contract between employee and employer is being rewritten today.

For example, financial compensation alone isn’t enough for many employees to sign on, let alone remain, with a company. Pay and benefits might be a start, but now employees of every age are seeking flexibility in work hours and where they work. Moreover, a growing number of employees no longer believe the adage, “the business of business is business.”

Instead, workers now expect their firms to mirror their social values and to ensure that the business is about not just profits but about social impact as well.

After decades of effective industry marketing, people from Gen Z to the Silent Generation have been persuaded to believe that retirement planning is primarily focused on the complexities of money, markets, and portfolios. Today, however, many are realizing that financial security is critical, but retirement planning focused solely on finance doesn’t necessarily address issues of “what’s important to me.”


How Will Your Story for Retirement Evolve?

Thinking of your retirement as a story waiting to be written can help you envision how your retirement could evolve. Like Serena, thinking about your retirement story through the lens of “what’s important to me and those I love” can help look beyond the financial aspects of retirement planning. Good stories are constructed with five basic elements. The one you write will be no different. Check out the story components below and make notes about each one.

  • Characters
    The main character in the story is you, of course. So, how will this main character act? How you see yourself down the road shouldn’t be shaded by how someone a certain age acts or your perception of what a retirement person should do. Instead, try envisioning a future where you’re doing things you’ve always dreamed of doing. Think about other characters, e.g., the family and friends, you want to be part of your story.
  • Setting
    Where will it all take place? Is it simply a continuation of where your current one is set? Or do you make a break and set it somewhere else? You may want to move to that location you’ve always wanted to live. Perhaps, you’d rather stay in the same house and location where your tale currently takes place. There’s no right or wrong answer for this one. The only answer is the one that appeals to you.
  • Plot
    This may be the most difficult component because it could be completely different than the familiar one, e.g., a life-of-leisure retirement, that we’ve been told. Will your plot involve work or volunteering? With greater flexibility, what would you like to learn, explore, or even return to?
  • Conflict
    Every story has an obstacle the hero must overcome. Thinking about the potential conflicts in your story could help you prepare for what could potentially hold you back. Is it making sure you have sufficient retirement income to last the remainder of your life? Will it be health issues, housing, or transportation challenges that you’ll potentially have to manage? Will you have an adequate friendship network?
  • Resolution
    When your story nears its conclusion, what will you have wanted to achieve? What’s on your bucket list? Are there places in the world you want to see? Knowing your desired ending can help you work backward to get there.


Is There Anything Wrong With A Life-of-Leisure Retirement?

It’s a perfectly fine for some. But it could be a problem if it’s the only option you’ve considered for your future. Some retirees try a life-of-leisure retirement and experience a spike of happiness. Then they get bored and are ready for something new. Realize that you don’t have to live the traditional retirement life. You can create a new story for your future.


“I have never liked the word retirement. It doesn’t feel like a modern word to me… Maybe the best word to describe what I’m up to is evolution. I’m here to tell you that I’m evolving away from tennis, toward other things that are important to me.”

—Serena Williams

Author Headshot

Joseph F. Coughlin, Ph.D. is Director of the MIT AgeLab. His research examines how the disruptive demographics of an aging society, social trends, and technology will shape future innovations in business and government. Dr. Coughlin teaches in MIT’s Department of Urban Studies and Planning as well as Sloan School of Management Advanced Management Program. Dr. Coughlin advises a wide variety of global firms in financial services, healthcare, leisure and travel, luxury goods, real estate, retail, technology, and transportation. He’s also a Senior Contributor to Forbes and writes regularly for MarketWatch and the Wall Street Journal. 

Next Step

Use the five-story components above to envision your retirement.


Find out why a traditional, leisure-filled retirement isn’t everyone’s happily ever after >

Financial Professionals Next Steps

1 Download or order this article.
2 This article is based off of our popular 8,000 Days module. Click here to access additional content to share.
The MIT AgeLab is not an affiliate or subsidiary of Hartford Funds. 2793643

The material on this site is for informational and educational purposes only. The material should not be considered tax or legal advice and is not to be relied on as a forecast. The material is also not a recommendation or advice regarding any particular security, strategy or product. Hartford Funds does not represent that any products or strategies discussed are appropriate for any particular investor so investors should seek their own professional advice before investing. Hartford Funds does not serve as a fiduciary. Content is current as of the publication date or date indicated, and may be superseded by subsequent market and economic conditions.

Investing involves risk, including the possible loss of principal. Investors should carefully consider a fund's investment objectives, risks, charges and expenses. This and other important information is contained in the mutual fund, or ETF summary prospectus and/or prospectus, which can be obtained from a financial professional and should be read carefully before investing.

Mutual funds are distributed by Hartford Funds Distributors, LLC (HFD), Member FINRA|SIPC. ETFs are distributed by ALPS Distributors, Inc. (ALPS). Advisory services may be provided by Hartford Funds Management Company, LLC (HFMC) or its wholly owned subsidiary, Lattice Strategies LLC (Lattice). Certain funds are sub-advised by Wellington Management Company LLP and/or Schroder Investment Management North America Inc (SIMNA). Schroder Investment Management North America Ltd. (SIMNA Ltd) serves as a secondary sub-adviser to certain funds. HFMC, Lattice, Wellington Management, SIMNA, and SIMNA Ltd. are all SEC registered investment advisers. Hartford Funds refers to HFD, Lattice, and HFMC, which are not affiliated with any sub-adviser or ALPS. The funds and other products referred to on this Site may be offered and sold only to persons in the United States and its territories.

© Copyright 2024 Hartford Funds Management Group, Inc. All Rights Reserved. Not FDIC Insured | No Bank Guarantee | May Lose Value