The current situation for fixed income may remain an attractive one for many investors. Enhanced all-in yields may make this a good entry point for many fixed-income strategies.
But what are your clients’ expectations? Are they looking for higher regular income payments? Higher overall returns? More importantly, are your clients comfortable with the lingo of fixed income, especially when it comes to understanding the different mindsets necessary for maximizing either income or total return?
Yields: One Term, Many Meanings
First, let’s talk about yields. This is where the discussion often starts, but the word yield is where confusion often develops. People throw the word around in many phrases: “this is what my bond fund yields,” or this is the “yield to maturity we see right now.” Between the multiple ways investors use the word and the many different yield measures that exist (yield to worst, yield to maturity, 30-day SEC yield, etc.), it’s easy to see how the potential for mixed signals can create pain points in client conversations (see yield definitions in FIGURE 1).
So, consider starting at the beginning. Yield is defined as the return you get based on the capital you invest. It’s as simple as that—or at least it should be.
In bond land, the terminology gets tricky because clients often refer to a bond’s regular coupon payments as their bond yield. They may not realize that fluctuating interest rates and spreads1 will change the value of bonds at any given moment. You can explain that bonds trade at a premium when the bond’s coupon is higher than the prevailing level of rates, and they trade at a discount when the bond’s coupon is lower than the prevailing level of rates. You can further explain that, depending on the price you paid for your bond (i.e., at a premium or a discount), the yield will be a combination of that difference from par combined with the coupon.

