You may be doing all the right things to build your digital presence, but if no one’s seeing it, it’s not doing anything for you. Learning the secrets of targeted promotion can help you create scale and get your message to your ideal prospects without spending lots of money.

Learn how to:

• Determine if you want to increase the number of prospects you’re reaching through digital marketing
  
• If you do, decide whether you have the expertise in-house to implement paid marketing
  
• If you don’t have enough in-house expertise, find an external partner to help