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It’s not just what you say that matters—it’s how you say it

In challenging times, successful financial professionals frequently communicate with their clients to provide reassurance and perspective. But as the adage goes, “It’s not just what you say—it’s how you say it.” If insights aren’t delivered confidently, clients may not heed recommendations and make regrettable investment decisions. Communicating not only proactively, but with conviction, can make a difference.



  • How to use visual, verbal, and vocal cues that convey confidence
  • Ways to communicate proactively and maximize effectiveness—and referral potential
  • How to share information so that stressed clients can comprehend and remember it



Resource icon Resources for Financial Professionals

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Next Steps

1 Download or order the “How to Communicate Confidently in Challenging Times” whitepaper
2 Practice the techniques provided for displaying confidence
3 Visit the Volatility Resource Center for more ideas on navigating volatility

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