We work in a data-driven industry—left brains engaged, always embracing logic. That’s the nature of our business. But as financial professionals, the foundation on which our work is built is a relationship.
Like you, your clients will face challenges in life. They may confide in you. How you respond in those moments has the potential to change the trajectory of your relationship. Oftentimes, facts and data alone aren’t enough.
Stories, however, humanize information. Good stories are engaging, foster credibility, and can spark action. Ignoring your story—how you’ve met both success and failure and what you’ve learned—leaves a powerful tool unused, even ignored.
Being aware of key turning-point moments in your life will enable you to empathize with clients and forge new and lasting bonds—something that data, important as it is, cannot do.